What is our brand?
We’re a union of 32,000 students. Our brand is more than just our logo. Our brand is everything about our organisation from our name, how we sound, look and behave to what we do and who we are. Our Brand is guided by our values, which are written as promises to students...
Our brand promises
- Make your life at university fun
- Help you change the things that you want changed.
- Give you great support, services and facilities.
- Listen to you and understand your needs.
- Act responsibly in everything we do.
Why do we need brand guidelines?
We are a charity with a variety of services and functions. We are very social. We are a campaigning organisation. We’re a sector leading union. Our brand is what ties all of that together.
This little package of online advice is designed to help you talk with students about your work at Leeds University Union. You’ll find everything you need here to look, speak and feel like Leeds University Union. Check out the ‘Resources’ section for downloadable templates including Powerpoint slides and headed paper.
Who are we and what do we do?
Students’ Union – we think that this is the world’s most important apostrophe, it shows that the Union is owned by many, many students.
Leeds University Union is a vibrant community of over 32,000 students, run by six elected students. We want students to feel involved, make friends and have fun. We’re a charity that provides support through every aspect of student life. We provide a space where students can make life-long friends and find support for getting a job, we encourage students to become involved and make a positive impact in the wider community and offer a platform for their campaigns. By listening to what students want, we use the money made in our shops, bars and clubs, to support our student services, including our clubs and societies (we have over 300 of them).
In a nutshell, Leeds University Union is here to make sure that students love their time in Leeds.
Stat: 90% of students say the Union contributes positively to their time at University.
What are people at the Union like?
We are helpful and supportive, innovative and creative, we have a positive attitude and demonstrate trust and respect. We are friendly and fun.
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